Dr. Hartwig MalyWelcome to my springtime lecture on ´Strategic Management´. During the next weeks we’ll start talking about the way to manage a company on the long term. Is this possible over a period of four or more years? Although weather couldn´t be precisely forecasted with the help of supercomputers for more than two weeks. Well, does it make any sense at all ? Which tools may be of any interest to managers and of course to you? Is this strategy business an important trend? Maybe a downtrend? Is it important for my personal career? Are there any recipes for success? Is strategic management only a matter of top management´s interest? Or should everyone in a company understand it?
My short CV: My name is Hartwig Maly. Maly is my family name. It´s of polish origin and means little. Hartwig is a very old german name. Long ago, it was someone carrying a javelin. And it´s my first name. For our chinese friends it might be confusing, that european names never started with the family name. I was born in 1952. I studied chemistry and physics and made my PhD in ´Quantum Mechanical Calcuations of Molecular Vibrations`in 1984. In this area strategy is of no interest. Physicists aren´t quite sure whether time exists at all. Thereafter I worked for a big international pharmaceutical company in different management functions. Main focus on IT, strategy, research and consulting. Since 2001 I work for my own as management trainer and career coach.
General remarks: To manage (lat. manus agere = to take something by hand), means taking and changing a company according to the company´s objectives. Objectives are your targets as a manager of your company. The end of your company´s journey. That doesn´t sound very easy? And of course it isn´t. Managing a company e.g. with 1.000 employees to achieve a target, is a challenging job. 1.000 different ideas – or more – to live and work and 1.000 different options for you as a manager to motivate or frustrate your employees.
If you intend to do your business strategically, it either means to plan and to manage over a longer period of time, at least three years, or to plan and manage significant changes/ innovations like the 
bringing of products like iPhone or iPad onto the market. The picture on the left shows a company´s road from the current situation in 2012 to the future in 2020. Every possible way is called a strategy. Of course, there are a lot of different ways respectively strategies. But we are only interested in one of them, called the dominating strategy. It´s not always the shortest way. Because there are a lot of obstacles in our road map affecting our strategy. Strong competitors, powerful trends, innovations, unpredictable events like ´Taleb´s black swans´. It´s of course not possible to forecast anything over a longer period of, for instance, some weeks in detail. Although we know this, we as managers or consultants wish to develop and use strategy-tools for an approximate job.
You will learn: In our lecture you will learn to understand basic concepts in the area of strategy and use strategy tools to solve contemporary company´s problems.
Contents:
1. Basics
1.1 Strategy names and buzz words
1.2 From vision to technology
1.3 Meaning of targets
1.4 Methodologies
1.5 Lifecycle and feasibility study
2.1 Entrepreneurial intuition
2.2 Forward accounting
2.3 Delphi method
2.4 BCG: Portfolio, experience curve effects and product lifecycle
2.5 Porter‘s competition strategy: Five forces, generic strategies, value chain
2.6 Co-opetition
2.7 Nalebuff: Game theory
2.8 Technology-S-curve
3.1 Sales Company for laboratory equipment: Identifying strategic scenarios with ´Sensitivity Analysis´
3.2 Sales Company: From SWOT-analysis to corporate strategy
3.3 Aviation company: Translation from vision to action with ´Balanced Scorecard
Started in September and finished today – the autumn-lecture 2011 on strategic management. Very nice students. I’m sorry that most of them will leave Germany in December. Impressive to see how cool students from the US, Chile, Brazil, Poland, Turkey, Italy acted during our ’strategy farewell party‘ in my flat last week. Our world will be a better place :-). 
32 Millionen Nutzer am Tag und eine unglaubliche journalistische Philosophie des 
„The elites believe, and seek to make us believe, that globalization and unfettered capitalism are natural law, some kind of permanent and eternal dynamic that can never be altered. What the elites fail to realize is that rebellion will not stop until the corporate state is extinguished. It will not stop until there is an end to the corporate abuse of the poor, the working class, the elderly, the sick, children, those being slaughtered in our imperial wars and tortured in our black sites. It will not stop until foreclosures and bank repossessions stop. It will not stop until students no longer have to go into debt to be educated, and families no longer have to plunge into bankruptcy to pay medical bills. It will not stop until the corporate destruction of the ecosystem stops, and our relationships with each other and the planet are radically reconfigured. And that is why the elites, and the rotted and degenerate system of corporate power they sustain, are in trouble. That is why they keep asking what the demands are. They don’t understand what is ppening. They are deaf, dumb and blind.“
Die Woche lief gut. Neue Vorlesung `Mitarbeiterführung`. Gute Studenten. Guter Lehrstuhl.
shaping ALPHA power 