Mit ‘Core Competencies’ getaggte Beiträge


Dear students,

I am very happy that you are interested to write a paper on some strategy topics. In our lecture´s drop box you´ll find some – hopefully – interesting proposals:

  1. Managing disruptive innovations. A groundbreaking new approach by Clayton M.  Christensen to be sucessful as a head e.g. of any high tech company.
  2. Chandler´s sucess formula to change a company in the long term. Always obey his law: Structure follows strategy and technology follows structure. Most companies don´t know Chandler and fail to implement strategies sucessfully.
  3. Hofstede´s cultural dimensions. A comparison oft two different cultures. How to overcome obstacles in daily business in an international company.
  4. Hamel and Prahalad´s revolutionary concept on Core Competencies´. Something that changed the world since the 90s significantly.


  1. Write your paper in a scientific way: . If you do have any questions, please feel free to ask. If you like, send me your messages via Skype.
  2. Please send me your preferred topic, a short description of the purpose (What´s the benefit of your paper? The reason?) and a short table of contents that helps „easy to read“ your paper  (e.g. 1. Purpose 2. Current Situation/ Big Picture 3. Strength/ Weaknesses / Final Summary/ Recommendation)
  3. Please don´t forget plagiarism:

Kind regards  Hartwig Maly

P.S.: I hope you´ll get home safe and never forget your studies in Germany.

Ladies and Gentlemen, My next lecture on „Introduction to Strategic Management“ will start in march 2011 at Baden-Württemberg Cooperative State University/ International Office. We’ll focus on the follwing agenda:

  1. Definitions and overview
  2. Boom, bust and strategy – Reasons for strategy’s revival
  3. Starting point: Actual situation and SWOT-analysis
  4. Next step: Scenario planning
  5. Matrices and portfolio – From Ansoff and BCG to „Shell’s Directional Policy Matrix“
  6. Competition Analysis –  Porter’s three powerful pictures: Five forces, generic strategies, value-added chain
  7. Intellectual leadership – Hamel, Prahalad and core competencies
  8. How to control strategies‘ implementation – Balanced scorecard
  9. Strategic analysis, planning, controlling – only a top managment’s approach?

Target of  our lecture is a deep understanding of the most useful and contemporary strategy-tools and its translation to companies‘  best practice.

Range: 50 hours, 3 credits, term papers possible