Lecture „Introduction to Strategic Management“

Veröffentlicht: 14. Februar 2011 in English, Lecture, Strategie, Universität
Schlagwörter:, , , , , , , , ,

Ladies and Gentlemen, My next lecture on „Introduction to Strategic Management“ will start in march 2011 at Baden-Württemberg Cooperative State University/ International Office. We’ll focus on the follwing agenda:

  1. Definitions and overview
  2. Boom, bust and strategy – Reasons for strategy’s revival
  3. Starting point: Actual situation and SWOT-analysis
  4. Next step: Scenario planning
  5. Matrices and portfolio – From Ansoff and BCG to „Shell’s Directional Policy Matrix“
  6. Competition Analysis –  Porter’s three powerful pictures: Five forces, generic strategies, value-added chain
  7. Intellectual leadership – Hamel, Prahalad and core competencies
  8. How to control strategies‘ implementation – Balanced scorecard
  9. Strategic analysis, planning, controlling – only a top managment’s approach?

Target of  our lecture is a deep understanding of the most useful and contemporary strategy-tools and its translation to companies‘  best practice.

Range: 50 hours, 3 credits, term papers possible

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